PR from people who understand brokerages
XFIV provides dedicated PR for brokers in the markets they target: story development, media relations with financial and trade press, announcements, executive profiles, award and event entries, and crisis communications. Every piece is written to respect financial-promotion rules and approved by your compliance team.
Why do brokers need specialist PR?
Coverage builds trust that ads cannot buy, and it supports almost everything else: search results, social verification, partnerships and recruiting. But broker PR is easy to get wrong. A press release that mentions returns or bonuses can be a financial promotion; paid articles must be labelled; and some media will not cover unregulated firms at all.
Specialist PR knows the difference between industry trade press, mainstream financial media and local outlets in each region, and what each will accept from a broker.
Who is this service for?
Brokers launching or rebranding
A launch or new name introduced to the media in the markets you target.
Brokers with news to announce
Brokers announcing licences, new markets or products.
Executives building a profile
Executives building a public profile through commentary, articles and interviews.
Brokers facing a crisis
Brokers facing negative coverage or a crisis who need media handled with legal and compliance.
What does the PR service include?
PR strategy
Key messages, target media per market, spokespeople and a 6–12 month story plan.
Media relations
Pitching stories to journalists and editors in financial, fintech and trade media worldwide.
Announcements
Press releases and media kits for launches, licences, partnerships and product news.
Thought leadership
Bylined articles, commentary and interviews for your executives.
Sponsored content
Where you choose paid placements, we make sure they are clearly labelled as advertising.
Awards and events
Selecting credible awards and events, preparing entries and speaker submissions.
Crisis communications
Holding statements, media handling and coordination with legal and compliance.
Reporting
Coverage reports with links and the messages that landed.
How does a PR engagement work?
Brief
Goals, markets, licences, spokespeople, sensitivities.
Plan
Messages, media list per market, story calendar.
Prepare
Media kit, executive bios, first stories.
Approve
Compliance review of every public text.
Pitch and publish
Outreach, interviews, releases.
Report and refine
Monthly coverage report and next month’s plan.
What do you receive?
- PR strategy and media map
- Media kit and executive bios
- Press releases and articles
- Interview preparation notes
- Monthly coverage reports
- Crisis playbook
Why use our team?
Our team has handled PR for brokers worldwide for 18+ years and knows the editors, formats and sensitivities of financial media in different regions. We pitch stories journalists can use, not adverts dressed as news.
The team behind the work
Our team’s experience in brokerage technology and services.
Supported worldwide by our team, many of them still today.
Staffed every hour of every day of the year.
Guaranteed first response from a trained person.
XFIV is a new brand from FIKO AI LABS LTD. Experience figures refer to our team.
What are the limits of this service?
Earned coverage is an editor’s decision; we cannot guarantee it. Paid placements are always labelled.
We do not publish content that promises returns, hides risk or targets countries where you may not market your services.
Common questions
Can you guarantee articles in major media?
No. Earned coverage depends on editors. We guarantee well-prepared stories and professional outreach, and report every result honestly.
Do you do paid articles?
Only if you choose them, and only clearly labelled as advertising or sponsored content, with compliance approval.
Which countries do you cover?
We run PR worldwide, focused on the markets you target, and use local partners where language and media relationships require it.
Can PR help with negative articles?
PR builds accurate, positive coverage and handles media in a crisis. For false or harmful content, combine it with our brand protection service.
Is a press release a financial promotion?
It can be, depending on content and country. That is why your compliance team approves every release before it goes out.
Often combined with
Brand protection
Monitoring, lawful takedown requests and reputation work on Google and social media.
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Marketing strategy
A practical go-to-market plan: markets, channels, messaging, budget and measurement.
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Verification support
Help preparing eligible accounts and applying for platform verification badges.
Read moreLast reviewed 2026-10-30